Board Profiles

Jeremy Reid

Chairman, Founder and Chief Executive Officer

Jeremy is the Chairman and CEO at PINCHme.com, which he founded in 2012 in Australia.

In early 2013, Jeremy moved to New York to establish PINCHme.com in the US. As Chairman and CEO, Jeremy is responsible for the overall leadership and vision of the Company.

Prior to this, Jeremy founded hedge fund Everest Babcock & Brown, which amassed A$3.5 billion in assets under management by investing in subordinated debt, private equity and other hedge funds.

Adam Caplan

President and Executive Director

Adam has been the President at PINCHme.com since September 2014 and a Director of PINCHme.com since April 2015.

Prior to PINCHme.com, Adam was a co-founder and President at ARM Insight, Inc., a provider of business intelligence and credit card transaction analytics for the financial services industry, and prior to that the President at Super Rewards, a virtual currency monetisation solution for Facebook games that was sold to Adknowledge Inc. in June 2009.

Before moving into the technology space, Adam spent eleven years as an investment banker with Morgan Stanley.

Adam holds a BComm (Hons) / LLB (Hons) from the University of Melbourne.

Giles Craig

Independent Non-executive Director

Giles has been a Non-Executive Director of PINCHme.com since July 2018.

Giles is Chairman of Asset Resolution Limited and is an executive director of Hamilton Securities Limited, both of which are National Stock Exchange of Australia (NSX) listed investment companies. In addition he is a member of the compliance committee of RateSetter Australia RE, a peer to peer lender.

Giles was previously Managing Director of Cameron Stockbrokers Limited, a Sydney based private client stockbroker. Prior to that, he was Head of Private Clients at AMP Capital, Head of Distribution at Henderson Private Capital and worked in corporate finance at Merrill Lynch and mergers and acquisitions at Morgan Stanley.

He qualified with Ernst & Whinney as a Chartered Accountant in 1986.

Michael Seder

Non-executive Director

Michael has been a Non-Executive Director of PINCHme.com since July 2018.

Michael was the co-founder and director of Squareknot Pty Ltd, a company that is bridging the gap between growth companies looking for funding and investors in search of new opportunities.

Michael is also a director of Amplifier Corporation Pty Ltd, a developer of mobile applications and technology including www.shareableapps.com, and a Director of Corecaster (UK), Ltd., owner of social media data analytics platform piptook.com.

In addition to his directorships, Michael manages private equity investing for his family fund with various successful investments reaching IPO or trade sales. Michael was an early investor in PINCHme.com.

From 1995 – 2002 Michael was Managing Director of Andi’s Beer Wine & Spirits, a family chain of liquor retail outlets sold to Woolworths in 2002 (eventually being renamed BWS).

Wal Pisciotta

Non-executive Director

Walter Pisciotta (OAM), also known as Wal, is a founder, former CEO and served as the Chairman at Pentana Solutions Pty Ltd from March 1992 until 2017. He is now the alternate director for his daughter Lauren Pisciotta.

Wal is also a Co-founder of carsales.com Limited, where he served as a non-independent non-executive Chairman from formation in 1997 until August 2015. He remains a non-executive director. Wal has over 40 years’ experience in supplying computer services to the automotive industry.

Wal was recognised with the Order of Australia Medal for his services to the Australian Automotive Industry in the 2016 Queen’s Birthday Honours.

Wal has a B.Sc. in Business Administration from the University of Alabama, Birmingham.

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